After making the risky move of giving everybody a free U2 album Apple has been a tad on the measly end — with no Mac, iPad or iPhone rebates on Black Friday, and even the organization’s  traditional 12 Days of Christmas giveaway was discarded.

Probably somebody in Cupertino has had an epiphany which made them more altruistic because Apple has recently redesigned its iTunes Store application for both iOS and desktop with another “Free on iTunes” option, which helps clients discover content they can download without needing to add  money to their credit card bills. Now subscribers can get some free music and TV shows, courtsey of Apple’s iTunes.

Apple’s decision to stop the well- known “Single of the Week” long-time promo has baffled iTunes subscribers and artists alike. Following 11 years of bonus tracks, which offered access to endless new musicians, the free ride seemed to have reached and end.

But on Monday, Apple rolled out a new “Free on iTunes” feature crammed with tunes and full-length TV episodes. Rather than one free melody, there are 16 of them, from new musicians and bands like Rogue Wave, Purity Ring, and Jessica Hernandez & The Deltas.There’s even a freebie from Guster. Additionally, there are 24 TV episodes to browse, including scenes from new series like Backstrom and 12 Monkeys. There are a huge number of reality shows, such as Rev Run’s Renovation and Ace of Cakes.

While “Single of the Week” was accessible globally, “Free on iTunes” appears as though it’s U.S.-only for the time being. It’s likewise unclear how regularly Apple will swap out choices for new free songs. This isn’t the first run Apple has offered a “Free on iTunes” option, but this is a new project altogether.

Parsing Apple’s intentions regarding iTunes has been challenging since the Beats procurement. Sources say that an iTunes upgrade is underway in 2015, together with an upgrade (and rebranding) of the Beats Music streaming application.  Its reasonable to assume that Apple will eventually discard the free music ‘treats’ and guide subscribing listeners to Beats (which right now has a $9.99-a-month membership).

Until the, users are surely not going to complain about the free goodies on iTunes and would probably rejoice if they got some films and books in there too.

Image Source: NewAm Presents