Amongst all the announcements made by Apple during their press event on March 21st, more than one was dedicated to the questionable market of smartwatches and more precisely, the Apple Watch. Sadly, the announcement was not of a brand new edition of the smartwatch to appease what people had been wishing for. Instead, Apple announced a whole new edition of watch bands to compliment their trademark wearable and their decision to decrease the price tag on their Apple Watch by $50.
The process that led Apple to the decision of lowering the price tag on the Apple Watch is undoubtedly the unexpected turn that the smartwatch industry has taken after its inception. Several years ago, the Consumer Electronics Show and any other tech expo that would happen would flash into your eyes with the craziest and insightful models or concepts of smart watches. The idea depicted in many pieces of Sci-Fi promised to become true and be pretty awesome too.
However, once companies made it into the market and smart watches stopped being a ‘thing of the future’, the users came to the anticlimactic conclusion that as cool as having this wearable tech on your wrist was, its utility was very limited and they had just spent several hundred dollars on nothing more than a slightly smart fashion statement.
In spite of the aforementioned and at least in what the smartwatch industry is concerned, Apple still managed to maintain themselves on a leading position when it came to smart watches. And yet, even they realize that with the technology remaining at this level, there’s very little that can change to stir the interest in people.
As a result, instead of bringing a new set of smartwatches that come under a different name with little to no real upgrade whatsoever, it appears that Apple made the smart choice of starting to refine the already existing one. It’s getting new bands, it’s getting a more affordable and in line with what it can do price without having to subject to any less fashionable model and more than just a rumor that Apple is planning to brush up on the abilities of their Apple Watch.
For all intents and purposes, the intention behind this change is surely welcome for anyone who has wanted to purchase a smart watch but felt that a 3-digit number starting with 3 was too much. However, there’s no guarantee that a $50 price drop or some fancy new loops are good enough of an incentive to truly change opinion on this or any other smart watch.
Image Source: 1
