Pebble is still one of the best smartwatches available, even with mobile titans Samsung and Sony trying to step in and kill the Kickstarter backed project, in favor of their own Android smartwatch.

The one thing Pebble has been lacking is third party applications, since the beginning Pebble has been making their own apps to satisfy users, but the crave for more has begun and the team has answered by announcing an apps store coming in early 2014.

Pebble will release the apps store on the version 2.0 on their SDK and it will be available for all previous owners. The version 2.0 will come with other new features for Pebble users, including first party apps and smartwatch software enhancements.

The Pebble app-store will be added onto the iOS and Android apps store and the only change will be Pebble apps cannot be priced. This means any developer cannot actually make income from apps on Pebble, although they are free to upload the app to Android and iOS to make profit.

Smartwatches are still being explored and deliberated, many questioning whether they are worth the money and others looking for the reason to actually check them out at all. Unlike OS platforms, users want to see a killer app made for smartwatch and a killer design that is fitting.

The Pebble smartwatch is one of the nicest smartwatches out there but not for the design, essentially it is a small piece of plastic with an E-Ink display and a detachable rubber strap, nothing to be too excited about.

The reason for Pebble’s success is the first party apps and the price – Pebble costs half of what the Galaxy Gear and other smartwatches do and offers the same type of applications with much better user interfaces for smaller displays.