Vimeo announced that it has acquired Cameo, an iPhone app that allows filming, editing and sharing videos. The terms of the acquisition were not disclosed but, according to Vimeo, the team behind the video-making app Cameo will continue to work on the development of the applications. Cameo will not cease to exist, at least not in the near future and it will be available along with the services provided by Vimeo.
The video-making app Cameo team team will respond to Andrew Pile, director of technology development at Vimeo, but they will not contribute to the development of any Vimeo product. As part of the acquisition, co- founder of Cameo, Matthew Rosenberg, will transition to the position of vice president of Cameo.
What makes the video-making app Cameo special?
Cameo is different from other short film video services, such as Vine and Instagram, because it offers the possibility of creating short films with a duration of up to two minutes. Individual clips can have a maximum of six seconds, but the application allows you to combine them into a short film. When done, you can change the order of the clips combined, add sound or you can invite friends to contribute with their own footage.
Cameo is relatively new: it appeared last year in October in Apple’s App Store, but rapidly managed to earn fans and credibility, the guys at App Store giving it the “Best of 2013” award. A small company, with only 14 employees who have managed to make the most of this app in the short months it has been on its own.
The acquisition of the video-making app Cameo is just one the exciting news Vimeo can brag about for the upcoming year: the significant upgrades to its HTML5 video player, a $10 million investment for exclusive online distribution rights for indie films and made it possible for creators to sell or rent their work online through Vimeo On Demand (VOD).