Apple has always kept the prices in almost every third party retailer the same, to make sure competition to sell the iPhone is minimal. Since the iPhone 4, the latest version of the smartphone has always been $199 on contract, with some reductions to boost sales at times.
Walmart has decided to drop the iPhone 5 price to $98 on contract, a big move and one that points to the release of the iPhone 5S. Apple is set to announce the iPhone 5S and iPhone 5C at their event on September 10, although invites to this “event” have not been sent out to reporters, yet.
Recent rumours have pointed at Apple getting ready to drop the iPhone 5 and make the iPhone 5S the new flagship, the iPhone 5C the mid-range device and the iPhone 4S the budget device. This seems unlikely with this move by Walmart, if they wanted to get rid of iPhone stock, they may have pushed the price even lower.
The way we see it, the iPhone 5 will become the mid-range device and the iPhone 5C will be the low-end. These three devices all share something in common, the lighting connector port. The iPhone 4S still has the outdated 30-pin connector, something Apple wants to remove from the store as soon as possible.
Even with this price drop from Walmart, now may not be a great time to purchase and iPhone 5. The iPhone 5S is going to have some good new features, including a new processor, more RAM, better camera, more battery life, fingerprint sensor and motion tracking chip.
On top of that, the iPhone 5C may be a better deal depending on what the consumer wants. The iPhone 5 will be built with aluminium, but the iPhone 5C is set to be cheaper and have iOS7 the same as the other two smartphones. For a kid or someone with little disposable income, the iPhone 5C may be the better choice.