Facebook’s announcement that it may, at one point, introduce a new feature was made by Mark Zuckerberg on Wednesday in a video featuring his face being placed in an Iron Man mask just to give you a glimpse of what you can do with it. This is the result of Facebook acquiring Masquerade, the group behind the app with the same name. Seeing as they’re now working with Facebook, it is only natural that the tech giant comes up with a method of implementing their work into the social platform.
According to Mark Zuckerberg’s video, this new feature allows you to put various real-time filters in your videos, along with several other fun things you can do. And contrary to popular belief following Zuckerberg posting the video, he has yet to build an Iron Man suit.
However, Masquerade itself is not going away. The app will continue working as it has so far. It’s the team behind it that is now sharing knowledge and resources with Facebook in order to allow the latter to expand its social media services. For example, just a month ago Snapchatted added the very same face swapping feature in its own app, and now Facebook is hurrying to at least match it up.
This is yet another step that Facebook takes towards achieving a monopoly over as much ground as it can. And the advantage that Facebook has over other apps that delve into social media is just how much ground it holds with the astonishing number of users it scores on a daily basis. Considering that it has an approximate number of 1.6 billion users, on some level, you could say that Facebook holds a position of comfort.
Because of the sheer amount of people that use Facebook, even if a new feature comes out as the release of another app, should the tech giant decide to implement it to, chances are that even if it’s not as good as the original (not that that would be let past the careful grip of the social media giant), it will still share a greater amount of success. At least in what social media matters are concerned.
And yet, there’s no official announcement that Facebook will go right ahead and make face swapping and whatnot part of its offered features, but it’s surely somewhere in the future. After all, this is the natural conclusion we can draw from Facebook acquiring a name that is specialized in the likes.
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