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Mercedes-Benz is Renaming Models and Resurrecting Maybach

November 11, 2014 By Micheal Baptiste Leave a Comment

Mercedes-Benz is renaming models

Mercedes-Benz announced today its plans to rename most of its models, so that the new system brings simplicity, transparency and clarity to the models’ names. Mercedes-Benz is renaming models, but it has also done something many thought was impossible: it has resurrected its luxury car, the Maybach.

Mercedes-Benz is renaming models, but how are they going to do it? The official press release reveals that with passenger cars, not a lot of changes are going to occur. With passenger cars, the core designations still remain the same: the A, B, C, E and S. These letter are typically followed by a number that tells the users and buyers about the size of the engine.

But now, Mercedes-Benz factories are growing in size and variety and the need for better model branding has arose. It appears that all the Mercedes-Benz models will gain a brand-new lower-case letter.

All Diesel powered cars will lose the label Bluetec and instead will be gaining a simple d. All hybrid cars, either gasoline-electric or diesel-electric, will gain an h and all electric cars, such as the brand-new B-Class Electric Drive, will get an e. Future fuel cell cars will be marked with an f, Mercedes-Benz has revealed, while simple gasoline engines will remain unmarked.

Mercedes-Benz is renaming models and it’s also doing it by changing the name of their SUVs. The G wagon will keep its G and aside from the Mercedes-Benz GLA, which keeps its name, the GL becomes GLS, the GLK becomes the GLC and the ML becomes the GLE. Mercedes-Benz explained that the L loses its former meaning of light and becomes a linking letter.

Mercedes-Benz has revealed that it will be updating all of its SUV line-up with the new name changes starting with 2015.

Along with the changing of the models’ letters, Mercedes-Benz has also announced that it is bringing back its super-premium label, the Maybach. Mercedes-Benz has also released a teaser photo of the brand’s new Maybach S600. More details about Maybach’s return haven’t been released and it is expected that we will learn more in the coming weeks.

Filed Under: News Tagged With: Mercedes-Benz is renaming models, Mercedes-Benz new maybach, Mercedes-Benz news

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