Social media interaction is likely to shift from text-based to video featured content. And Facebook lead the trend. The social network is starting to place more emphasis on video content. This is not surprising as, in 2014, Facebook video content mounted by 75 percent at a global level and saw a 94% climb in the U.S. , as indicated by a blog entry.
Accordingly, a growing number of Facebook users are creating, posting and networking videos via the social network and as a result the News Feed is also shifting. More exactly the News Feed featured about 3.6 more videos worldwide from one year to another.
The average video views per day on Facebook started topping 1 million since June 2014. As indicated in the blog entry, as a rule, more than half of Facebook subscribers in the U.S. watch no less than one feature every day. What is more, about 76% of U.S. account holders reported that they usually find the videos they watch by scrolling the Facebook News Feed. However, it is also very likely that the upturn has been incited by the fact that videos start rolling automatically as one scrolls down his or her Facebook homepage.
The blog post ends with some guidance for friending up-and-coming video stars. Those who want to get popular through video post should choose the ones that are suitable for friends and relatives’ interests. This are can be easily discovered by looking at their photos or status updates. Also they should display something that the public would want to see and share. Another piece of advice is to find or make videos that get people’s attentions from the very first frame. Since the automatically played videos are muted they have to first capture other’s interest via images without relying on the audio part. Users will only turn on the audio if something grabs their eye.
Apple Store’s most downloaded app last year was Facebook Messenger. But its success may have been aided by the fact that Facebook subscribers had no other way if they wanted to message friend in their list.
Most likely this new data will stimulate content designers to pay more attention to Facebook but also to other social media platforms like Vine, Instagram and of course the YouTube video streaming platform.
On the downside this also implies that more than 1 billion Facebook users are going to be bombed with a dreadful range of videos from brands and other promoters in their newsfeeds.
Image Source: Daily Mail