Yesterday Blizzard announced that they will be working with Facebook on a new live streaming option. The Facebook collaboration will bring even more attention to Overwatch, the latest first-person shooter developed by the gaming company.
Zuckerberg’s company is trying to monopolize every app and feature on the market. They bought Instagram and Snapchat when the social media platforms were beginning to appeal to the public; they started a collaboration with Lyft so that users are able to call for a ride from within their Messenger window, and now they are planning to compete with Twitch.
The Facebook Live feature that the social platform is working on alongside Blizzard will be a social login that will allow people to stream live games.
The new Blizzard and Facebook collaboration will enable gamers or gaming enthusiasts to share in-game content and find new friends to play with them. Moreover, they will be able to find their favorite player and watch his or her live stream.
Facebook will even add a live comments section. Soon enough, the audience will be as captivated as with a baseball game. Add the live comments, and the social network will be an improved, emoji-filled ESPN.
The idea behind the streaming service is similar to that of Twitch. Currently, the latter is the only company on the market that offers extensive video game streaming.
They even added a new feature recently. A button that allows users to record the last twenty-five seconds of a live stream and share it on social media.
It’s possible that the company behind World of Warcraft wanted to make a Facebook collaboration, and not a Twitch one because the social network comes with more benefits. Once the content is shared on the platform, both the gamers and the game will get extra publicity, the kind of attention they wouldn’t normally get anywhere else.
There was a time when people wanted to join Facebook in order to play casual games like Farmville, Candy Crush, and Invasion. Now, the attention of the users will be directed towards a wider variety of videos games.
Blizzard is offering the social platform the possibility of upgrading its gaming offer. Judging by the millions of fans that Overwatch gathered in just a few weeks, the collaboration will be fruitful.
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