If you are a dedicated Twitter user and are just dying to receive access to your stats dashboard like WordPress bloggers do, then you will be happy to know that Twitter Analytics is now available for all users (as opposed to just a few). Since yesterday, this service could be accessed only by advertisers and some special users. Now, Twitter opened the gates for us all. Users welcomed this stats dashboard the first time it became available, in July. Twitter micro – bloggers hoped to become worthy of the same privilege like the others. However, some question the validity of this tool set. In fact, the release of these tools leads some users to question “Are Twitter Analytics tools really useful?”

Now you can check your Twitter stats by going to analytics.twitter.com. According to the specialists, here you will find metrics which describe the way your Tweets interact with your followers.

In a more concise manner of describing the Twitter Analytics, here is what you can find out by using this service:

You can, for example, click on any of your tweets to pull up real-time stats on retweets, replies, favorites, follows, and hashtag clicks, as well as compare your activity on the service month over month. You can also track how your Twitter cards drive clicks, and see how your tweets trend over time (or if they trend at all).

If you are truly interested in the way your Tweets reach the other users and the level of engagement your activity propels among your faithful followers, then you will find the dashboard useful and the metrics pretty impressive. This new tool is also a great opportunity for advertisers and businesses, as the metrics can give them insight on how to better manage their social media campaigns.

But are Twitter Analytics Tools Really Useful?

Just like any other tech upgrade or innovation, the Twitter Analytics dasboard and metrics have their own supporters and detractors. By some experts, this dashboard presents the metrics in vague and confusing terms, such as “Impressions” – a feature you need to drill in to understand what it refers to, or “Engagements” – which is something so obvious, it even shouldn’t be there. However, the biggest problem these specialists noticed is that

a graph on the main page shows you how many retweets you’ve had over the past 28 days and how today’s number of retweets compares. But if you click on a bar showing a high number of retweets two weeks ago, it doesn’t show you what tweets drove the retweets. If your goal in using these analytics is to increase engagement by looking at the kinds of tweets that increase engagement, knowing you had a lot of retweets on Aug. 12 isn’t particularly useful without knowing what you tweeted.

Now this particular problem is going to make advertisers’ and businesses’ campaigns a little harder to run. Since this is just the beginning, probably the company will upgrade the Twitter Analytics dashboard to suit more practical needs and satisfy more pretentious customers. But until that happens, jump on your Twitter Analytics page and see how great your tweets really are!