Less than 24 hours since the account was created and the brand new Apple Support Twitter page has gathered no less than 113,000 followers. This account comes as an extra method for the company’s customer support team to provide advice, tips and tricks to its users. The page encourages people to step forward and address their questions to this page, if any should arise. However, it feels like the primary purpose behind it is to offer targeted news, advice and maybe warnings ahead of time?
Anyone you ask probably remembers the whole 9.3 update fiasco that left thousands of people without their phone or any chance of recovering their data when they tried to update their iPhones, after resorting to third party service centers to fix a broken screen or home button. A firmware update that had come packed in the 9.3 update would brick users’ phones, rendering them useless. And even two weeks after it had started happening, Apple had still not pushed a warning or notification to prevent further ‘victims’.
Luckily, the issue got partially solved through the later 9.2.1 update that allowed users to bring their phones back to life, at the expense of a nonfunctional fingerprint reader.
Now, less than a month since the entire ordeal, this Twitter account pops up, and chances are it will help both the company and the Apple product users better grasp the nature of issues that the devices experience and may even put an early stop to critical issues such as 9.3 was.
Naturally, this is not the only method that one may use to get in touch and get help from Apple with using their devices. Other methods include one-to-one direct messaging, classic customer support via a number of platforms, and now something as light and easy to use as Twitter.
However, the new Apple Support Twitter account isn’t the only one that’s new. A Twitter page wholly dedicated to Apple Music has been released back on October 14th of last year and has since gathered 18,800 followers. Taking into account the similarity between the two, the latter was probably the inspiration behind a more generic, Apple-product centered support page.
Twitter is becoming more and more popular with businesses, undoubtedly thanks to the effort that they have been putting in creating useful tools for this group of customers. Just last month, Twitter announced that they were adding two more features that should assist businesses with providing better customer service via their social media platform.
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