It is very well known that Microsoft’s approach to Windows 10 was wildly different from the very first moment the company sat down and started putting on paper what their next operating system was going to be like and that’s surely something that affected the way the Windows 10 adoption rate evolved up until now. The OS itself is different from its predecessor in the way it works and the way it looks, and is made to be a lot like what the users asked for.
Even its release and adoption policy was very different than the previous iterations of Windows too. Instead of putting a price tag on it and throwing it on the shelves – retail or otherwise – Microsoft wanted it users to try out and experience the achievement that was Windows 10. As a result, they promised to remove said price tag from it as long as users agree to upgrade from their previous operating systems within a year.
And that was fine. With an entire year ahead of you, there was no pressure to upgrade your operating system right away. Unless – similarly to what happened in several cases at least – Microsoft decided to take the liberty of installing the files needed for Windows 10 on your computer without even asking. Sure, you’d still need to give away the final OK, but the files were there, taking space.
An end of the year report said that by December 2015, the operating system had been successfully installed and adopted on more than 220 million computers. Considering this was less than half a year into its life and past all the difficulties that plenty of individuals encountered when attempting to upgrade, that is quite the number.
And yet, Microsoft was nowhere near its 1 billion host computers target. Things continued to change on Microsoft’s end: they announced they were ending support for previous Windows versions first, with only Windows 8.1 making it out alive and still on the list. That implied that while you could still use your operating system version of choice, you would no longer be receiving security signature updates.
And now, Microsoft is announcing a new feature that is here to act as an incentive for individuals to upgrade to Windows 10. The service in question is called Windows Defender Advanced Threat Protection and represents a built-in tool that not only prevents attacks but is also capable of acting on the spot and remediate the breaches that it can find, when they exist.
And yet, reports show that the rate of adoption of the new Microsoft operating system is actually starting to decline. As a matter of fact, it has started declining in the last month of last year. Is this the largest extent that the offers Windows 10 has for us can take it to?
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