They do that to get a glimpse on your personality and connections before offering the job of your dreams.
But, the question is: can we actually make predictions about others solely based on their Facebook activity and posting? To answer this, we will present you with the Five Labs scanner, a new tool that may become the secret weapon of both advertisers and recruiters alike.
Five Labs is a Berkley – based start-up that released Tuesday a tool that scans your personality based on interpreting your Facebook statuses. So for instance, if you say something like “I’m so bored”, you will score some percents for Neuroticism, for instance. But let’s get deeper into the details:
Aside from acting as a data-backed personality quiz of sorts, the tool sheds light on what advertisers might see when Facebook sells them your data. While the output of the tool is a fun glimpse at your traits, the quiz itself also provides an interesting look inside the way marketers can batch-skim your Facebook posts to better advertise you. Privacy worries aside, the tool finds and analyzes your writing style and the language in your Facebook status messages, and then sorts that data into five personality attributes: agreeableness, neuroticism, conscientiousness, “extroversion,” and openness.
Now if you are that type of inquisitive mind that loves to take quizzes and fill in personality tests (more or less scientifically – based), you are in luck, because the Five Labs scanner will give you some sort of individual analysis. Moreover, the tool also lets you compare your results with the results of other people and even celebrities. Let’s say this is some compatibility match, so if you find out that you’re 56% just as open and extrovert as Jennifer Lawrence is, then congratulations to you!
As fun as it may seem, there are some privacy issues to take into account. For now, the tool is only for you to use, so external recruiters and marketers won’t be able to tackle down your scan results and act based on those personality traits you display the most. However, taking into account that the tech world is ever surprising, don’t get too shocked to find out that other start-ups concoct similar tools to take a sneak – peak into our personalities and preferences as we make them public on our social networks.
Of course, we are talking about invasion of privacy, but recruiters have been scanning our social media profiles for quite some time now and people got fired for Tweets and statuses. However, if you want to have fun with a new type of quiz, the Five Labs scanner is intuitive and easy to use. And who knows, you might actually find out something new about yourself.