There are about 80 million people who use Spotify without paying, so the company decided they deserve a treat too. At the beginning of this month, the music streaming service decided to go public. Now, it comes with another set of big news for its free branch, which will definitely make a lot of people happy.
Surprise for those who use Spotify without paying
Not everyone is willing to pay for music streaming. As a result, many people use Spotify without paying since the company decided to make the platform public. If this wasn’t enough, it has now decided to make life easier for all these users. To make the big announcement, Spotify officials will organize a special event.
Therefore, it’s still not clear what these changes actually are about. What we know for sure is that the mobile app will suffer some beneficial changes. In other words, they are directed towards those users who reap the benefits of Spotify without paying.
Fortunately, we might offer some hints on what the app will now contain. It’s well-known that Spotify was testing some features on the iOS app. We are talking about voice control, which should allow users to manage their playlists a lot easier. However, this is only a rumor, so the actual changes remain a surprise.
Spotify needs to improve its strategy against competitors
Offering treats to those who use Spotify without paying is actually quite a clever strategy. At the moment, there is a gap of several millions of users between Spotify and the next service in the top, Apple Music. However, competition still exists.
For instance, Apple Music appears to be growing at a 5 percent rate right now. As a comparison, Spotify’s rate has dropped to 2 percent. This made a quick move by the Swedish company absolutely necessary. Meanwhile, Spotify still owns the supremacy on the music streaming market, and it might be hard to beat that.
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