Uber announced that the ETA related links now have a 48-hour expiration limit.
Typically, the shared economy-shaped company allows users to knowingly share their estimated time of arrival (ETA) with their friends and family. What sparked a controversy in the past weeks was the acknowledgement that ETA related links are traceable with just a Google search.
The details that were revealed on the trip.uber.com website included the map of the drive, the first name of the Uber driver, the passenger’s name, the route, destination and arrival.
Moreover, and here it got really sensitive, the code of the trip page revealed data like exact address information, very precise times and the date the trip was made. Some of the data was traced back as far as 2013.
On ZDNet, a paragraph explained:
“By cross-referencing the search results with other public information, such as social media accounts, it took just a few minutes to get one Uber passenger’s full name, job description, and other sensitive personal information — including a reasonable guess why that person took the trip in the first place”.
While it was stated that such information is deliberately shared by Uber customers, Jon Sullivan, who is the chief information security officer with the company admitted that the company would look into any potential security and privacy breaches the revelation imply.
As a result, Uber took down the database that was so easy to find with just a Google search. Additionally, the ETA related links are now set to expire within 48 hours of using the ‘Share your ETA’ feature, leaving no searchable traces behind.
Photo Credits: DigitalTrends