The research company claims that 51 percent of US and 54 percent of UK buyers are unaware of the existence of VR headsets. That is regardless of the fact that there are VR devices developed by popular buyer driven tech giants such as Samsung, which have got a lot of media attention. Likewise, the buy of Oculus VR by Facebook received a lot of coverage at the time.
In any case, this doesn’t seem so shocking when one looks at who VR producers are aiming at with their headsets. It’s generally tech lovers who can bear to purchase all the items required to enjoy VR at home and want to keep the pace with most recent innovations.
Taking a gander at Samsung’s Gear VR, on top of purchasing it – the headset alone is priced at $200 – shoppers additionally need to get a Galaxy Note handset – which, in US, starts from $300 on a two year subscription, or around $700 unlocked. The limiting cost, together with difficulties related to the early phases of development, makes it more outlandish for the typical consumer to spot a demo unit in retail locations or for a VR organization to promote its product on TV.
Furthermore, 30 percent of US and 24 percent of UK buyers don’t see the usefulness of in VR gadgets. Once more, this is normal given that the items aren’t yet completely developed, and as such they can be absolutely pointless for some. Maybe this won’t change soon, not until different technologies develop to the point where they run as an inseparable unit with VR gadgets.
Obviously, one can simply rely on the youthful to be interested in grasping cool new innovations. The research company further noted that in US it is the “young segment” that is most attracted by VR headsets, while in UK it is teens under 16 who would purchase them.
But time will tell. VR supporters, such as Oculus VR and Samsung, are working towards making the products known among shoppers, which will unquestionably change how we all perceive such gadgets. Oculus VR CTO John Carmack, talking at GDC, said:
“When everything is ready, ads will be everywhere”.
Meanwhile, the Samsung Gear VR will start its first ever customer attack toward the end of this year with the following edition of the Samsung Gear VR for mobile , as reported by Carmack.
The Gear VR, which has been accessible to designers and early adopters as “Innovator Edition” so far, will at long last make a firm position on racks with a sole target to impact the buyer level. The shopper variant of the Gear VR won’t be very different from previous releases.
Image Source: The Verge