As Americans are getting ready to express their thanks and share a spatchcocked turkey with their families, stores are preparing themselves and their employees for the crowds of people that will invade them in search for the traditional bargain. Here are a few tips on how to survive this year’s Black Friday madness.
Don’t Forget that Deals Will Be Available Throughout the Holiday Season
The National Retail Federation estimates that 59 percent of Americans are planning to complete their holiday shopping starting this Friday and ending this Saturday.
However, retailers are prepared to attract shoppers all throughout December, so all kinds of discounts will be available in the following month. Enjoy the nice weather for a little more time and avoid the Black Friday madness because most promotions will be extended throughout the entire holiday season.
Moreover, Jason Hairston, CEO at Kuiu, declared that the stores do not really care about the length of the discount season, the earnings being the same. As Black Friday has become a holiday on its own because people tend to shop just for the sake of discounts, more and more stores are extending their promotion to avoid the Black Friday madness.
In consequence, you can also avoid being pushed around by an angry mob of shoppers this Friday, as most stores will offer similar deals for a longer period.
Try and Guess What Your Family Might Buy You for Christmas
According to the NRF, this year, the focus will fall on clothing, electronics being placed in the second position. Keep this in mind when browsing for a new sweater vest as one will probably be waiting for you under the Christmas tree.
Citi predicts that athletic apparel will be the star of the holiday as the trend is still present on fashionista blogs across the country.
Last year, shoes and clothing items made up for 12 percent of the total gift budget. This year, analysts believe that clothing and shoes will take up 14 percent of the budget.
Time Is Our Best Friend
This year, there are two extra days between Thanksgiving and Christmas, giving us 48 more hours to find the perfect gift for everybody.
Market analysts are recommending that people should spend more time with their family on Thanksgiving so that they will not encourage companies like Walmart who forces its employees to work during the holiday.
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