According to an Apple report, users spent $1.1 billion on App Store during the holiday’s season. This is the total sum spent during a period of two weeks ending Jan. 3.
Of all the days, users spent the most during the New Year’s Day when they purchased apps costing a total of $144 million in just 24 hours. The second single-day record was set only a week before, on Christmas Day.
According to Apple’s senior V.P. Philip Schiller who leads the App Store, users spent over $20 billion on apps during 2015, a figure that is more than double compared to 2013. Schiller said he is grateful to all the amazing developers who have created the exciting and innovative apps for the customers.
Since 2008 App Store has brought developers almost $40 billion of which more than one third has been generated during the last year.
App Store’s success has created almost 2 million jobs just in the United States. About three quarters of them (more than 1.4 million jobs) are app creators, entrepreneurs and software engineers creating apps and also non-IT jobs created and sustained by the app economy.
Besides the United States, Apple’s app economy has created about 1.4 million jobs in China and about 1.2 million jobs throughout Europe.
The most popular categories of apps in 2015 were Gaming, Entertainment and Networking. Of the gaming category the most popular games were Minecraft: Pocket Edition, Heads Up!, Monster Strike, Clash of Clans and Trivia Crack. The most famous social network apps were Facebook Messenfer, Snapchat and WeChat.
This year has been full of innovations for Apple, who has also launched Apple Watch and Apple TV which offered users completely new experiences and changed the way people were used to consume TV content. Apple TV has been launched in October and since then the most popular of its apps are HBO Now, Beat Sports and Rayman Adventures.
When it comes to the Apple watch, users preferred fitness apps such as Lifesum and Nike + Running but the travel category worked just fine with popular apps like Citymapper and iTranslate.
Schiller is excited about last year’s sales and looks forward into the future hoping that this year is going to be at least as better as the one that just passed. Apple products, from iPhone, iPad and Mac to Apple TV and Apple Watch will probably continue to lead the market.
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