Users will be able to prevent being cut off until August 31 when they will be disconnected without notice.
The carrier discontinued a $29.99-per-month unlimited data plan for mobile devices in July 2011 but customers who were already on the plan were allowed to hold onto it with no restrictions.
Verizon has tried to persuade this “very small group” of customers, as the company put it, to adopt a limited data plan in various ways. In the meantime, the company even raised prices for the plan but unlimited users remained adamant.
Not even attempts to throttle their data have pushed them away from the privileged plan. Last year, however, the company was barred from throttling heavy users as the practice became illegal under the FTC’s net neutrality rules. ON the other hand, there are still carriers out there such as AT&T that throttle some of the data gobblers when their networks are overcrowded.
This month, Verizon came with a more direct approach and bluntly threatened unlimited users with disconnection if they failed to make the switch. The firm argued that its network is a “shared resource” and every user is entitled to have a great experience especially if they pay more for a byte of data than those on the unlimited plan.
The company explained that a very small group of customers, i.e. those on the 5-year-old unlimited data plan, consume an extraordinary amount of data. Verizon’s most generous data plan currently offers just 100GB of traffic for $450 per month.
So, if unlimited users exceeded this limit, they are politely asked to switch to a plan that offers a monthly limit. Furthermore, the $450 plan is designed for more users not just one, but there are instances when a single Verizon user burns more data a month than multiple users let’s say from a company.
Unlimited users who received a notification but refuse to change their data plan will see their line cut off after August 31. They’ll be able to keep their accounts active if they take the decision within 50 days after the August deadline.
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