Security becomes more and more difficult to protect in a world of everyday technology bursts, high interests in logistics and anything that’s new. As a result, Verizon Wireless will soon give the option to its clients to opt out of being tracked by the “super-cookies”. A special add of a provision will available soon, spokesmen from Verizon stated.
The center of attention in the given issue is the tracking cookies that are created in order to serve up any add that is relevant. This method is known very well by the internet users, but mobile surfing gives free hand to the super cookies to do as they with and as a result, they can’t be opted out as fast as they are wanted to be. The EFF (Electronic Frontier Foundation) has spoken a lot about this issue.
“It allows third-party advertisers and websites to assemble a deep, permanent profile of visitors’ web browsing habits without their consent. In fact, it functions even if you use a private browsing mode or clear your cookies.”
Verizon has been left behind by the AT&T, who has succeeded in November to phase out the use of super cookies. The pressure that has been lying over the head of Verizon finally forced it to act the same.
“Verizon takes customer privacy seriously and it is a central consideration as we develop new products and services. As the mobile advertising ecosystem evolves, and our advertising business grows, delivering solutions with best-in-class privacy protections remains our focus.”
They also say that their main focus is to listen to their customers and that’s why they wanted to develop themselves a way to opt out of the advertising programs. In addition, they began working to expand the opt-out to include the identifier referred to as the UIDH, and believe that it will become reality soon.
But why are super-cookies such an annoying issue? Firstly, they gave been accused by privacy advocates from everywhere. Secondly, their way of being so intruding in your intimate Web choices is not abnormal: in order to research for the advertisers market, they follow the websites a user visits, the number of click that he gives and in what order. In addition, all this information can be sold to hackers who can use them for tracking someone by knowing all his step by step activities. The single solution for this problem is not deleting regular cookies as we have always been told, but to unsubscribe from Precision Market Insights via Verizon’s Wireless Web portal, over the phone or through its mobile app.
Image Source: InmagiMario