Vine which was considered the six-second video app will work from now on only as a standalone camera app. Back in October, the app owned by Twitter declared that they were planning to shut down the social network. On Friday, December 16, the company announced that they need to change their plans. Their new goal is to release a pared-down version of the popular app.
Thus, they attempt to satisfy all their users. In a blog post, the company claimed that they have been collaborating with different creators to determine what matters to fans and what they find important to make sure they are leveling users’ expectations. The new camera app called Vine Camera would appear in January.
Developers of the company argued that they will still enable their fans to enjoy the six-second videos they were accustomed to. The only difference will be that instead of posting those videos to the social network of Vine, users can use Twitter to share them, or they can even save them to their smartphones. The company argued that they did not give up their idea of closing the business.
Vine only wants to offer its users to download the videos that they had previously uploaded to the website and app. Apparently, the archive of Vine will continue to exist. For several months Twitter had thought about making important decisions, eliminating different parts which were considered to be a drain on the company.
Jack Dorsey, who is the chief executive of Twitter, argued that the main priority of any company in 2017 is to pave their way to profitability. Any company which is aware of its flaws will work on eliminating them to have the opportunity to achieve success. The social network company decided that is not in their best interest to keep Vine as it is now.
It would be difficult to maintain the creator partnerships, content, employees and the infrastructure of the app since they all were expensive. The company has also suffered because of the decreased number of users this year. Twitter has also considered selling Vine to other technology companies. Unfortunately, Vine failed to convince other companies to close a deal.
Now, the executives from Twitter hope Vine Camera will represent a compromise.
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