This year, at CES show, Xiaomi unveils its new smartphone, the Mi Mix. Apparently, Xiaomi just announced the new model at CES in Las Vegas. It will be pretty hard to purchase it for those who were impressed by its skills. It looks like a promising product which may bring a lot of profit for the tech company. Hugo Barra, the global VP of Xiaomi, argued that he cannot verify the rumor which said that the firm would start selling this device in the US by the end of the year.
He noted that they did not set any specific plans and he cannot discuss this problem until he knows more. Nevertheless, he declared that his company would eventually reach the markets of the US. Xiaomi represents one of several Chinese phone developers determined to win more customers, especially in the tough market of the US where many models of smartphones from around the world are being introduced.
The demands imposed by the US market are pretty hard to be accomplished. Other companies like OnePlus, ZTE and Huawei are fighting to reach top sales. These companies have an advantage compared to Xiaomi. They can sell their devices already unlocked. This will be a tough competition for Xiaomi because we all know that this is a market dominated by Samsung’s Galaxys and Apple’s iPhone.
What is more, there are also some doubts and some questions which rise after Xiaomi’s slipping hold was reported in China. Some argue that this company can develop good-but-cheap phones ready to be sold to US consumers. New competitors have to use tech devices which are supported by country’s regulations and wireless networks. What is more, striking a deal with licensed holders of similar design or internal tech might be time-consuming and extremely pricey.
Xiaomi chose to take its time and develop its operation. The company started with other devices than smartphones like the product launched at Google I/O in May 2016, the set-top box. Barra argued that Xiaomi does not want to deploy half-hearted efforts to unveil a new brand in the US just for the sake of competition. That may be shaft at rivals, but it’s also advice for a company which struggles for its upstart rise in China.
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