Spurred by the success of its high-end Xperia series of smart devices, Sony seems to be eyeing budget-conscious consumers. The inference comes after Sony announced the Xperia M and Xperia M Dual smartphones, which bear the features of a budget device.
The Xperia M has a 4-inch TFT display having a resolution of 854 x 480 pixels, 1GB RAM, 5MP rear camera, 0.3MP front camera, 4GB internal memory, and microSD card slot for memory expansion up to 32GB. Camera features are decent, with geo-tagging, image stabilization and touch focus. The device runs on Android 4.1 Jelly Bean, likely to be upgraded to Android 4.2 after launch. It is powered by Qualcomm Snapdragon dual-core 1GHz Krait processor and Adreno 305 graphics card.
The Xperia M Dual is identical to the Xperia M, except that it has an extra SIM card slot. Either device lacks quite a few high-end features of the Xperia Z like water-repellant and dust-resistant features, and the Bravia display. However, they offer robust connectivity options, with support for dual band Wi-Fi, Bluetooth 4.0, 3G, FM Radio and NFC. NFC support will likely be their highlight because it is something unexpected on a budget device.
Both will come in black, white and purple colors. But, the single-SIM Xperia M will also include a lime color version. Pricing details are still to come and both are likely to hit the shelves in Q3 2013. The Xperia M may well be an affordable alternative to the premium Xperia Z. The Xperia Z, one of the most-awaited smartphones of 2013, toughened the competition in the high-end Android market segment, rivaling the hot-selling Samsung Galaxy S4 and the HTC One.
Will Sony’s mid-range smartphones perform well in the budget-conscious market, where other budget-manufacturers like Samsung have gained a foothold?