YouTube has implemented a new policy regarding ads, being ready to not use them on YouTube Channels which have less than 10,000 views. To make a profit off of advertising on the online video platform, channels need to be famous and have an audience. The company announced that starting on April 7, they will no longer implement ads on channels which have a decreased number of viewers, fewer than 10,000 views. Thus, any new channel creator who wishes to be part of the YouTube Partner Program needs to wait until they collect 10,000 views before they could display ads to gather revenue.
Creators who have YouTube channels with more than 10,000 viewers will be able to display ads
The Partner Program of YouTube started out in the early days of YouTube. Those channels creators who join this program will obtain profit out of their videos, working with YouTube to develop better content. These creators will receive advice from YouTube on how to make online videos. This Partner Program started being available for users a few years back when almost everyone who owned a YouTube account was displaying ads and was getting paid for it almost instantly.
Nevertheless, due to all the repercussions Google and YouTube received for ads promoting hate speech-intoxicated videos, the company decided to set some stricter rules, establishing exactly who can make a profit out of their Partner Program. At the moment, anyone is allowed to apply for the YouTube Partner Program, but the company is bound to start a review process to evaluate new applicants during the next few weeks.
The new set of rules imposed by the company may be discouraging aspiring creators
The new rule imposes that any YouTube channel which surpasses the 10,000 milestones will be prone to earn advertising money off of ads. The blog post released by YouTube established that after a creator records at least 10,000, their activity would be reviewed to analyze whether anything is working against YouTube’s policies. If everything goes well, then the channel will reach the YouTube Partner Program, and they will place ads against their content.
The new thresholds will only bring benefits for channel creators who follow the rules. This may be discouraging news for beginners or aspiring creators, but, however, it is crucial to highlight the idea that the imposed limit is of 10,000 viewers and not subscribers. It is pretty easy to collect 10,000 viewers than to gain 10,000 subscribers.
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