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The video-sharing platform explained that the new goals are designed to prevent low-quality content like Paul’s from making it to the platform as creators will lose motivation as there is no ad cash involved.
Under the old requirements, a channel needed 10,000 lifetime views to be included in the YouTube Partner Program (YPP). Now, content creators need to add thousands of hours of watch time and 1,000 new subscribers over one year to that. YouTubers who hit the 10,000-view milestone, but failed at the other two will be no longer able to monetize their channel starting next month.
YouTube Changes Designed to Penalize ‘Bad Actors’
As of this week, any new content creators that applied for the ad program will have to meet the three hellish criteria to be able to generate revenue. YouTube is confident that the changes will enable the platform to identify creators that offer positive content to the community and reward them, while keeping the ad cash away from “bad actors”.
The website also said that the new monetization scheme will automatically weed out inappropriate content. YouTube unveiled that the changes will affect only those people who made less than $100 over 12 months in a row. Around 90 percent of those content creators made less than $2.5 per month.
Even if a YPP candidate meets the new standards, they’d still be evaluated “under strict criteria” before they are given any ad dollars, the Google-owned company said. The channels will have to fully comply with the platform’s guidelines that prevent spam and flag abuse, as well.
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