Google has announced recently that YouTube has just gotten a new look on mobile devices. The major update has already been released for Android with iOS devices scheduled to get their version soon.
The YouTube app has now been split into 3 sections. The Home section will represent the starting point for new users and many veterans of the platform alike. Here you will be able to see the most popular videos from your region as well as recommendations based on your previous history.
The Subscriptions tab allows you to view all of the channels you have subscribed to so far as well as their latest content. Users can tap on the Bell icon to receive automatic notifications whenever a new video is released by the respective channel, even if the YouTube App is not open.
The last part is the Account section, which allows you to manage everything from uploaded videos to your playlists. This new overall layout should make much more sense to newcomers and be easier to navigate.
The site has also added official support for vertical videos which are popular amongst mobile users. Besides that, it is now possible to use advanced editing tools on videos entirely from the YouTube app.
This update comes as no surprise considering Google’s last quarterly earnings call. During that event, the tech giant has announced that YouTube has surpassed most major TV cable companies in views, and this was mostly due to mobile users.
Over 50% of the video-platform’s views are made on mobile devices, so it makes sense that YouTube wants to increase its functionality in this field. With this move, it is likely that the company will consolidate its hold on the market, now competing directly over views with apps like Snapchat that have supported vertical videos for a long time.
Facebook has recently made known that it plans to enter the market of ad-based video sharing, but if it does not move quickly it could find a too well entrenched YouTube. Google has already announced that further updates are going to come for mobile functionality.
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