Youtube enthusiasts and addicts, so to say, the people spending much (or some) of their daily time to browse music videos, random videoclips, tutorials and so on and so forth, are prone to a big, more visually-pleasing surprise.
All in all, we’re talking about a design spin-off which many will enjoy.
For starters, some of the content on Youtube is in the vertical format, two black blocks or bars appearing to delimitate the actual video. The bars actually constrict the content to the middle of the screen.
The black boxes appear when a person records themselves with their mobile phone by holding it vertically rather than horizontally.
Thus, Youtube has come up with a new design for its mobile apps, which will allow users to watch those certain videos without seeing the black bars, basically, the design bringing the actual video, in full picture, to the center of the mobile device’s screen.
Currently, the enhancement is available for Android but will be available for Apple too.
However, Youtube met its most prominent arch-nemesis yet, Facebook.
So, in addition to the support for vertical videos, Youtube has also provided through its newest application the possibility of more user-friendly controls to upload videos directly from one’s smartphone.
All Facebook users are familiar with the implemented option for videos to play by simply scrolling down one’s newsfeed, as one of the major recent changes the famous website was undergoing. The war between the two giants of video media, Youtube and Facebook, has definitely intensified, because each one tries to bring upon different changes that would definitely benefit the users.
Concerning advertisements and advertising techniques, it has been evaluated that it is better yet to work with Youtube, rather than with Facebook. The dollar value is more eminent in the case of Youtube.
All in all, it would not be an easy task for Facebook to dethrone Youtube’s solid user base and rich content.
Twitter is yet another rival to Youtube in the taking of online video supremacy, though, Twitter being willing to capture that enthusiasm as well, according to Singh. Thus, Twitter launched a new app for Android, which is due to be featured on iOS as well, ensuring a brand new spin-off for video content, in users’ mobile experiences.
As both Facebook and Youtube rival in making statements and producing video and mobile streaming related applications, in the marketing area this has become a trend. For instance, one can search for relevant content by assigning categories to their videos.
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